car-wraps-branding

Before anything else – I’m really glad to get back to writing here! Since the last time I posted in this blog, I had a lot of things I wanted to share with readers and now I finally have the chance to do so.

If you back-read a little, you’ll notice that most of us have been talking about the business and design aspects of car wraps. That’s not really a surprise since those two are essential to how effective vehicle wraps can be as a marketing tool. However, one thing we don’t usually get to talk about is its layout.

At the end of the day, vehicle wraps are yet another form of advertisement. Like any other ad, it requires an effective and visually appealing layout to attract attention. Although layouts come in a wide variety of designs, they generally consist of the following components.

Text and Images

A good ad doesn’t necessarily have more photos than text or the other way around. Ultimately, it depends on what kind of message you want to get across. The best way to achieve the ideal text-image ratio for your ad is to start with your image. Let it speak a thousand words the way it should do so. Whatever it’s unable to say may then be taken care of with actual text content.

Borders

Most people assume that borders have to be visible, but that’s not actually true. You’ll see a lot of ads that are properly segregated but without even a single line to separate different parts. In the end, spacing and formatting differences may also serve the same purpose borders do.

Heading

Have you ever read a book without a title or a news report without a headline? These headings matter because they instantly give your readers or audience an idea of what you’re offering or talking about. Of course, headlines must also be strategically written in order to work.

The shorter it is, the better your headline would be!
The best titles are straightforward but don’t think that’s synonymous to boring!
An effective headline is one that summarizes what the content is about and what purpose it’s meant to serve.

White Space

In a way, this is related to having borders for your ads. But basically, what white space is all about is limiting distraction and, conversely, drawing people’s attention to what you want them to read. You should make use of it as much as possible but not if it’s going to affect the quality of your content overall.

Color

With car wraps, you just want to be sure that they’re seen during the times they are indeed strategically exposed to your target market. If your car’s scheduled to go around town during daytime then darker colors would be ideal – and vice versa.

Price

Price isn’t just a number. More often than not, it’s the decisive factor for most buyers. As such, you should take as much time as you need figuring out how to include prices when writing or creating ads. Numbers alone won’t cut it. You need to add key words like price reduction, sale, cheap, or discount. These words make your price seem reasonable, if not affordable.

If you take into account all six factors then you will have better chances coming up with a great layout for your car wrap!