ADI Journal

News & Updates

Project highlights, industry news, and behind-the-scenes from Areté Digital Imaging.

201 posts

Uncategorized Aug 28, 2015

How to Make the Most Out Of These 3 Car Wrap Trends

Car wraps are incredibly popular. Research shows that a car wrap advertisement can be viewed for up to 70,000 times per day. It’s safe to say that car wraps are more than just a trend, in fact, car wrap advertising isn’t going anywhere. Even though a lot of naysayers thought that car wrap advertising will […]

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Uncategorized Aug 12, 2015

How to Get the Most Marketing Mileage Out Of Your Car Wrap

Does planning a marketing strategy stressing you out? The great thing about car wrap marketing is that it only involves a few steps. And even though marketing your business or brand may seem like a daunting task (especially if you’re a brand new company or a start up), remember that car wrap advertising is one […]

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Uncategorized Jul 5, 2015

How to Create Effective Outdoor Ads

There are different kinds of outdoor advertising mediums, but, today we’re going to focus on two of the most effective mediums out there: billboard and car wrap advertising. So how can you create effective billboard and car wrap ads that grab the attention, have a strong brand recall, and isn’t costly to create? Just take […]

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Uncategorized Jun 23, 2015

Why Outdoor Advertising Still Works

The numbers don’t lie. According to the latest report by the Outdoor Advertising Association of America, Out of Home Advertising or Outdoor Advertising is still king. Although online marketing is currently booming, nothing still beats good old-fashioned methods of campaigning products and services. Let’s Stick to the Facts Big companies like Apple, Microsoft, Facebook, and […]

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Uncategorized Jun 22, 2015

On Faded Car Wraps And Damaged Cars

Whether you’re new to car wrap advertising or not, it’s only understandable that you want to have all the answers to all your questions before you shell out your hard-earned money. Without further ado, here are the top 2 questions people ask before having their vehicles wrapped. Why Does A Car Wrap Fade? We get […]

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Uncategorized Jun 11, 2015

What Makes For A Head-Turning Outdoor Marketing Campaign?

When it comes to outdoor advertising methods, we can help you choose either a.) car wrap advertising or b.) billboard advertising. Car wrap advertising is arguably cheaper and better for the long haul, but, if you want to target a specific audience in an exact location (or if you have a large budget) then a […]

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Uncategorized Jun 5, 2015

What’s the Best Outdoor Advertising Medium For You?

Advertising is especially tricky nowadays, what with social media dominating the scene. But according to statistics, outdoor advertising still reigns supreme. The good thing about outdoor advertising is that you can reach a lot of people at any given time frame. The upfront cost is usually higher as opposed to online marketing but there are […]

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Uncategorized May 22, 2015

Building Wrap Advertising: Do’s and Don’ts

Just a few weeks ago, a woman in the UK was reported to have survived a huge billboard that separated from a building and ending up pinning her from the waist down. The billboard was haphazardly attached to the brick building so despite it being newly installed, it fell and caused severe damage to […]

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Uncategorized May 18, 2015

How to Develop A Successful Cross-Media Advertising Plan

A cross-media advertising plan involves using different mediums to convey one’s message. It’s easy to allot a budget, determine the kind of media to be used, and execute the plan but not all cross-media advertising plans succeed. So what’s the secret ingredient? Know What You Want When it comes to advertising your business, you have […]

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Uncategorized May 8, 2015

8 Offline Marketing Ideas to Make Your Business Stand Out

Target Communities/Niches The first thing you have to do is to define and determine your target market. Even food and drink establishments have a specific market in mind so make sure that you don’t skip this step. Do your research, ask questions, hand out surveys, and of course, give incentives to people who devote their […]

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Uncategorized Apr 29, 2015

How to Make The Most Out of A Vehicle Wrap

Marketing-wise, a car wrap is one of the best ways to advertise on the cheap while reaching out to a large audience. We’re talking about up to 30,000 views per day, and that’s on a bad day! On average, a car wrap will get about 30,000 – 70,000 views in a day, which translates to […]

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News Apr 22, 2015

Car Wrap vs. Billboards: Which To Choose?

If you’re in the market for a low-cost, outdoor advertising solution, you might have looked at car wraps and billboards. There are specific pros and cons when you choose one or the other. For those who want to advertise locally, it could get a little confusing which solution to choose. Cost When it comes to […]

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News Mar 31, 2015

6 Steps to an Effective Visual Marketing Strategy

When it comes to vehicle wraps, it’s important to make use of the science and art behind visual marketing strategies. If you want to stay ahead of the curve and make the most out of your visual marketing strategy, here are the six steps to ensure your success. 1.      Keep Things Odd […]

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News Oct 17, 2014

Honda Releases Early looks at Civic Type R Concept II

Car enthusiasts have been anxiously awaiting Honda’s release of its more powerful Civic Type-R. The company deputed the first concept model at the Geneva Motor Show, and since then the company has made further adjustments. At the 2014 Mondial de l’Automobile (the Paris Motor Show), Honda will display the Civic Type R Concept II, a […]

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News Oct 15, 2014

Federated Racing Team Celebrates Breast Cancer Awareness in October

October is Breast Cancer Awareness Month, and many companies, individuals and organizations take this time to promote awareness and sell pink ribbons and other merchandise to raise money for breast cancer research. Breast Cancer Awareness Month was founded in 1985 by the American Cancer Society and Imperial Chemical Industries pharmaceutical Industries. The pink ribbon became […]

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News Oct 13, 2014

Jay Leno Wraps his McLaren P1

Jay Leno is one of the most famous car collectors, owning an entire fleet of around 140 classic cars and supercars housed in a hangar. His collection even has its own website. Many of these cars are worth millions, including his McLaren P1. This $1.15 million dollar automobile is the first McLaren P1 imported to […]

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News Oct 10, 2014

The Top 5 Cities for Car Wraps

Car wraps have become a popular way to advertise products and companies, even for small businesses with a low advertising budget. Although they have a high initial cost, car wraps have the lowest cost-per impression rate of any form of advertising medium. They have a high return on investment, and they provide an opportunity to […]

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News Oct 8, 2014

McLaren 650s GT3 Sees its First Action

In June, the world was introduced to the latest racer from McLaren, the 650s GT3 when the company unveiled the model at the 2014 Goodwood Festival of Speed. Car enthusiasts drooled at the features of the car and anticipated its abilities on the road. Now, they can see how it works in action by viewing […]

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News Oct 6, 2014

2015 Nissan Pulsar Nismo is Spotted

As car fans await the 2015 Nissan Pulsar Nismo’s official debut, they received a glimpse of what is to come from two unofficial photographs. Nissan has provided minimal information about the automobile, so the only information available was largely based in rumor. These two photos that show a small glimpse of the car as it […]

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News Sep 26, 2014

What you Need to Know About Car Paint Maintenance

Over time, it is normal to see wear and tear on your vehicle, especially its paint job. Weather, bird droppings, scratches, dirt, and more are normal problems in a car’s lifespan. Without keeping up with the maintenance of your car’s paint, your car will age faster than you would like. Having a bad paint job […]

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News Sep 24, 2014

Latinas Finding Their Own Place in Lowrider Culture

Low riding has been a stable feature in Latino culture since soon after World War II. Although the media often associates this car culture with gangs and violence, it actually is a more family friendly affair. In fact, many lowriding clubs do not allow gang members to join. The lowriding culture focuses on celebrating their […]

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News Sep 22, 2014

Top 10 Celebrity Car Lovers and their Rides

Celebrities have a reputation for having a flashy lifestyle, buying expensive clothes, owning luxurious houses, and living a stylish lifestyle. For some celebrities, they take advantage of the massive paychecks to indulge in their love of cars. There are many famous celebrity car enthusiasts, but these 10 have seem to go above and beyond with […]

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News Sep 19, 2014

Volvo Vehicles get Airbags for Pedestrians

Airbags have been a standard component of safety features on automobiles for the past few decades in order to keep all people inside the vehicles safe when the vehicle crashes. However, pedestrians remain at risk of severe injury when they experience a vehicle collision, which occurs far too often. Volvo developed pedestrian airbags to reduce […]

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News Sep 17, 2014

Wearable Technologies Being Considered for Autos of the Future

Wearable technology is one of the fastest growing industries, and where most forecasters see technology heading. Many companies are jumping on board, creating smartwatches, glasses, and more wearable items that will integrate everything from productivity tools to entertainment. Smartwatches from several companies and the much anticipated Google Glasses are beginning to hit the market that […]

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News Sep 15, 2014

Aston Martin Lagonda to be sold only in the Middle East

Aston Martin is set to make history by being the first to develop an ultra-luxury sedan exclusively for customers in the Middle East, the newly revealed Lagonda. While most manufactures of the ultra-luxury models, such as Rolls Royce and Bentley, continue to target the U.S., as well as Chinese and Russian markets, Aston Marin has […]

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News Sep 12, 2014

Nissan ‘IDx’ Coupe Gets Sporty Re-Design

Many auto manufacturers are searching for the next great concept car to entice customers to choose their models over the competition. The sports car tends to be the type of vehicle most manufacturers use to try to stand out from the competition. Nissan’s latest concept for a sports car, the widely popular concept IDx coupe, […]

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News Sep 10, 2014

Toyota Asks Children to Create their own Dream Car

Since 2004, Toyota has hosted a contest, the Toyota Dream Car Art Contest, where children submit drawings of their dream car. This year, for the first time the company shared the artwork of the 90 finalists through a 90-day Vine campaign, which ran from May 29 to August 31. The artwork is still available to […]

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News Sep 8, 2014

Breakthrough In Electric Car Batteries About to Hit

Automobiles contribute a significant portion of air pollution, making many people wanting to use more environmentally forms of transportation, including electric vehicles. The biggest drawback of the current generation of electric cars is the battery efficiency, as well as the cost of the battery and vehicle. Companies have been working on producing a safe and […]

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News Sep 5, 2014

Cars are to be Released by GM to prevent ‘Distracted Driving’

Distracted driving can be very dangerous and contributes to thousands of accidents every year. In fact, according to the Highway Traffic Safety Administration, one out of every ten fatal crashes in the U.S. is related to distracted driving. Although many laws are in place to curb the use of cell phones and other distractions to […]

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News Aug 29, 2014

Tesla Brings Tech And Auto Industries Together

Over the past few years, Tesla has revolutionized the automotive industry, building an innovative electric car that also changes how cars are serviced, bought and sold. Instead of having large dealerships, Tesla offers its cars at small storefronts. Tesla’s mission has always been to working towards accelerating sustainable transportation options. The company achieves many of […]

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News Aug 26, 2014

How To Safely Remove A Car Wrap

Car wraps provide an effective advertising tool for a business and make personalizing a vehicle easy without damaging the factory paint job. Car wraps often protect the paint job, helping a vehicle to have a higher resale value. However, removing a vehicle wrap could damage the paint job, if it is not done correctly. Removing […]

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News Aug 22, 2014

5 Ways The Digital Age Has Changed Advertising

The dawning of the digital age has rapidly altered the way in which society functions in a very short period of time. This shift has also altered advertising, especially in the past few years. The Internet and social media have created unprecedented opportunities for advertising and reaching a global market, as long as a company […]

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News Aug 20, 2014

Can A Tech-Savy Seat-Belt Save A Sleepy Driver’s Life?

Many people recognize the dangers of driving while intoxicated and take measures to prevent it, but too many forget the dangers of driving while tired. Falling asleep at the wheel contributes to over 100,000 accidents every year. Many companies have worked on devices to try to prevent drivers from falling asleep, including alarms that ring […]

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News Aug 19, 2014

NYC And Food Trucks Team Up To Feed Less Fortunate Children

During the school year, children from low-income families can typically rely on at least one meal: their free lunch. However, during the summertime when children are not in school, these less fortunate children face a hunger crisis and food insecurity. In New York City and other areas, programs have started using food trucks to bring […]

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News Aug 15, 2014

Dodge Makes Muscle Car History With ’15 ‘SRT Hellcat’

Dodge’s 2015 lineup will make history by offering the most powerful car ever made: the 2015 SRT Hellcat. Its 707 horsepower engine also makes it the fastest car, with the capability to do a quarter of a mile in 10.8 seconds. The Hellcat is also the first HEMI to feature a factory-installed supercharger. With so […]

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News Aug 13, 2014

Auto Manufacturers Rush To Design Hydrogen Fuel Cell Cars

With global warming and rising fuel costs, it is essential to find the next source of energy, especially one that is environmentally friendly. Hybrids, electric cars, and biodiesel cars are increasingly popular, so manufacturers continually work to find the next great green model. The latest trend is cars fueled by hydrogen. Several auto manufacturers have […]

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News Aug 11, 2014

‘Sound Of Life’ A Temperature Alarm For Children In The Backseat

Car temperatures during the summer months can reach dangerous heights, putting children at risk of overheating. Sitting in a hot car can lead to dehydration, heat exhaustion or heat stroke, life threatening conditions. Every year, an average of 38 children die from being left in the car. Many of these children were only left alone […]

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News Aug 6, 2014

Fiat Packs A Punch With 500L Four-Wheeler Design Concept

The 2014 Vans US Open of Surfing competition, which took place from July 26 to August 3 in Huntington Beach, California, provided a stage for Fiat’s unveiling of an exclusive design concept of the Fiat 500L by Vans. This is not the first time Fiat has had fashion labels design its cars. There have been […]

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News Jul 28, 2014

How GM Nailed Product Placement With Transformers Franchise

Movies offer companies a place to easily advertise to audiences through product placement. By naturally involving a product in a scene, the movie is given a more realistic feel, and a company has a golden opportunity for subliminal advertising. In the Transformers film franchise, General Motors (GM) had the opportunity to not just feature their […]

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News Jul 25, 2014

Brand Recognition Is The Main Goal With Fleet Advertising

Fleet advertising is one option for organic marketing, or using pre-existing assets as effective marketing tools. Instead of merely using company vehicles to get people and supplies from point A to point B, fleet wraps turn those same vehicles into a way to market your company and enhance your brand recognition. A simple logo sticker […]

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News Jul 23, 2014

Vodafone Purchases Italian Car Tech Company Cobra Automotive

Vodafone, best known for its mobile phone and data service, recently announced their decision to buy Cobra Automotive Technologies to facilitate their entry into the automotive connected electronics industry. It is estimated that by the year 2050, more than 50 billion devices, including in the health care, transportation, automotive and energy industries, will connect with […]

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News Jul 21, 2014

5 Tips On Designing An Eye Catching Logo

Vehicle wraps have become a popular marketing tool for both small businesses and corporations. When you market your business with a logo on your vehicle, you want to make sure to have something that will catch passersby’s eyes and attention. With these five tips, you can ensure that your logo will feature an eye-catching design. […]

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News Jul 18, 2014

Ford Implementing Facial Recognition Systems

Ford recently announced that it is teaming up with Intel to create a user interface system in their vehicles that will recognize faces and gestures. The project, Mobile Interior Imaging or “Project Mobii,” is a joint research project that will use facial recognition software, interior cameras, and data analytics in order to facilitate a personalized […]

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News Jul 16, 2014

Very Rare Volkswagen Scirocco Spotted In China

The Volkswagen Scirocco is not a rare car, if you just want a standard factory model and live in a country where it is manufactured. However, in a country like China where the car must be imported, the car becomes a rare find. The 1.4 TSI and 2.0 TSI engines provide the car with […]

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News Jul 14, 2014

Milo’s Kitchen Treat Truck Blends A Food Truck And Dog Treats

Food trucks have become increasingly popular around the country. We recently featured the 5 best cities to find food trucks. They provide an easy and mobile way for up and coming chefs to provide consumers with delicious, and often unique, dining experiences. A new and different food truck is making its way around the country: […]

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News Jul 11, 2014

Israel Aerospace To Create World’s First Hover Cars

For decades, science fiction movies have depicted a future with hover cars, and Israel Aerospace is set to finally make them a reality, or at least a close facsimile. San Francisco based skyTran is building a test system of their electromagnetic monorail at the Israel Aerospace Industries campus that will be 1,640 feet (500 meter) […]

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News Jul 9, 2014

The Future Of Super Cars Is The Bespoke McLaren 650S

McLaren recently debuted its latest bespoke model, or McLaren Special Operations (MSO), the MSO 650S, which has gone above the competition and stands out as the future of super cars. McLaren launched the McLaren Special Operations division in 2011 to offer a full personalization service for owners. MSO grew out of the Customer Care program. […]

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News Jul 7, 2014

Elio Motors Producing 3-Wheeled Car

The image of the car is set to be overturned with Elio Motors’ new 3-wheeled car that resembles something out of a science-fiction movie. It features two wheels in the front of the car separated from the body and one wheel in the back of the car. This creates a body that is close to […]

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News Jun 23, 2014

Top 5 Roadtrip Apps For Kids

Roadtrips are a classic family activity. They are a great way for families to bond, see new sights with each other, and build memories. However, a long the way parents have to figure out how to keep their children from getting bored and frustrated from the many hours, and even days, on the road. Fortunately, […]

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News Jun 20, 2014

Your Car Is The New Mobile Wi-Fi Hotspot

photo credit: melancon People are used to hearing and talking about smartphones. But in the relatively near future they will also be talking about smart cars. Advancements of in-car technologies has seemed to the hottest trend recently, with the richest and most prominent companies vying to be the first and the best releasing new features. […]

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News Jun 18, 2014

Kryptoz Giving Away Free Car To Promote Bitcoin Use

photo credit: BTC Keychain via photopin cc Bitcoin Is a controversial payment system. First released in 2009 it has since had its share of detractors and backers. It started out as open source software and since then has started to grow in popularity and usage. It hit a snag when in late 2013 the government […]

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News Jun 17, 2014

Ford Reveals Smartest Mustang Yet With Ford ‘AppLink’

Ford is one of the biggest and well-known American automotive companies. Still headquartered in Michigan, Ford continues to make advancements in car technology. The latest involves the Ford Mustang, one of their most successful and trademark cars. New and more polished versions of the Mustang keep coming out. And the latest version of Ford’s popular […]

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News Jun 16, 2014

The Top 5 Vehicle Innovations Of The 21st Century

http://commons.wikimedia.org/wiki/File:Horizon_Fuel_Cell_Technologies_H-Racer_2.0.png The automobile has gone through a continuous range of innovations in the 21st century that appears to only be accelerating. Some of the biggest companies in the world like Apple and Google are pouring millions of dollars into advancing in-car technologies. But already vehicles have shifted from being simply a means of transportation to […]

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News Jun 13, 2014

Apple Makes A Splash With In-Dash Displays By Launching ‘CarPlay’ Feature

https://farm8.staticflickr.com/7346/12909772805_10e39e368e_b.jpg Apple is one of the most famous and valuable companies in the world. Over the years, the company has proved masters at reinventing their products and amassing a loyal following. While they may be best known for their smart phone and tablet designs, Apple recently unveiled their ‘CarPlay’ functionality, which is their latest advancement […]

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News Jun 11, 2014

First Hydrogen Fueled Cars Approaching Release Date

Google has invested heavily in future car technology, releasing a working version of a self-driving car. Every month it seems like the press is buzzing about the latest advancement in electric cars and other related technologies. And now another big development in car technology comes with the news that the first hydrogen fueled car is […]

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News Jun 10, 2014

‘Go Baby Go’ Program Offers Disabled Children A Chance To Catch Up

Children who have trouble getting around on their own need special assistance and attention. Disabled children want to get around and be as independent as other children, and now they have the opportunity thanks to the GoBabyGo! program aimed to help them. Children are at a particularly crucial time in their young lives, and it’s […]

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News Jun 6, 2014

The Top 5 Cars Shows In The World

Car shows are exciting, because attendees can get sneak peeks at concept cars and other exciting developments in the automotive world. Some people who attend are hardcore car-lovers, but others are casual viewers looking for a fun day out. For any type of attendee the best car shows are always exciting and informative. Automotive manufacturers […]

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News Jun 4, 2014

Italian Polizia Catch Up With Lamborghini Huracan LP 610-4

Italian Polizia is Italy’s law enforcement. Polizia di Stato refers specifically to the civic national police of Italy. They are the police who have the most regular contact with civilians, going on regular patrols, and ensuring the general safety of Italian citizens. The Polizia di Stato has a reputation for being able to deter crime […]

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Videos Jun 4, 2014

How Long Does A Car Wrap Take?

How Long Does A Car Wrap Take? Your standard wrap for a van or for a vehicle or a smaller SUV is one day. Larger SUVs and custom wraps when we’re knotting out a vehicle as opposed to using it for marketing purposes, generally takes up to two days. Buses and some box trucks take […]

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Videos Jun 3, 2014

Our Carbon Fiber Bentley Wrap

Tony Jollett: We carbon fibered a Bentley, and that was really cool, you know. I was even a little curious about how this was going to turn out, only because of the fact that the carbon fiber is a good detail piece. But to wrap an entire car with carbon fiber cloth I thought might […]

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News Jun 2, 2014

Installing Matte Car Wraps

“Black is back” is just another way of saying that black has never left. Technically the absence of all colors and light, black is considered as a powerful color. Though often associated with death, evil, and mourning, black also exudes authority, distinction, elegance, mystery, power, sophistication, stability, and strength. SchwabenFolia Wiesmann MF5 V10 Roadster Matte […]

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News May 26, 2014

Top 10 Eye-Catching Concept Cars Of 2013-14

Auto enthusiasts eagerly await every year for the most recent concept cars to be unveiled at annual auto conventions. Stunning to look at and sporting the most recent innovations, concept cars are a peek into the future of where the industry is heading. In 2013-14 there were many eye-catching concept cars. Here are ten notable […]

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News May 23, 2014

Staying Fresh With Creative Custom Car Wraps

People who want to make their car more personalized, can utilize custom car wraps to add creativity and color. Celebrities like Sylvester Stallone have added custom graphics to their cars, befitting the larger-than-life personality celebrities often have. But creative custom car wraps are not only for celebrities, but for anyone who wants to push the […]

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News May 22, 2014

World Cup Themed Super Car Makes Its Debut

The FIFA (Federation Internationale de Football Association) World Cup is a popular football competition. Football, or soccer as its known in the United States, involves two teams facing each other, with the ultimate goal of maneuvering a soccer ball into the goalie net. The championship takes place every four years and has been around since […]

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News May 21, 2014

US Army Finds Value In Fleet Advertising

In the advertising world, doing the marketing for the U.S. Army is extremely lucrative. Because of the U.S. Army’s constant need for recruitment and retention, advertising agencies make millions of dollars in government contracts. Besides the usual marketing channels of digital media and print, the US Army has found value with fleet advertising to reach […]

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News May 20, 2014

Caring For Vinyl Car Graphics

Car graphics are made to last for a fairly long time. Quality vinyl car graphics generally last up to five years, allowing you to maximize your investment. Treat your car wraps like you would a custom paint job and do your part to extend the lifespan of your vinyl graphics and keep them looking new […]

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News May 20, 2014

World Wrap Masters Returns To FESPA Digital 2014

FESPA’s World Wrap Masters is a pro wrap competition featuring international competitors. FESPA describes itself as a federation of associations who are dedicated to the printing industry, including screen printing, digital printing, and textile printing. They sponsor the World Wrap Masters competition, and it offers a fascinating glimpse into a niche industry that has grown […]

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News May 16, 2014

A Rolling Investment – 5 Ways Vehicle Wraps Can Increase ROI

Vehicle wraps are a popular way to provide mobile marketing. An eclectic variety of companies utilize vehicle wraps, selling everything from music albums to promoting restaurants. And the reason why is due to vehicle wraps increasing ROI (Return On Investment) for companies that invest in it. Vehicle wraps involve a process where vinyl is expertly […]

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News May 14, 2014

The Future Of In-Car Technology

People spend a great amount of time in cars, to the point where some might even consider it their second home. As a result, in-car technology has become a hot topic, because increasingly consumers want their cars to utilize the latest technologies. In-car technologies also have safety considerations that must be adhered to strictly, for […]

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News May 8, 2014

5 Best Apps For Finding Food Trucks

For anyone who considers themselves a foodie, knowing where to find the best food trucks is an essential part of daily life. And thanks to advancements in technology, it has become easier than ever for someone to keep abreast of where to find the best food trucks. There are now a variety of apps available […]

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News May 5, 2014

Google’s Driverless Cars Gaining Traction

Google’s search engine is a major part of many people’s everyday lives. People use Google’s search engine for everything, from looking for cars to finding a popular recipe, the search engine provides resources for any query that a person has. Google dominates the search engine market, with 74% of users preferring Google to any other […]

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News May 1, 2014

Are Drones The Next Form Of Mobile Advertisements?

Advertisements on street vehicles are a common form of marketing. They are cost-effective and on display twenty-four hours a day, seven days a week. Many businesses rely on vehicle advertisements as a way to promote their products. Other types of advertising take to the sky, such as skywriting and blimps. However, a new form of […]

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News Apr 28, 2014

McLaren Launches App For Supercar Customization

Formula One is considered the best single-seater auto racing in the world, and is based primarily in Europe, but has also held events on other continents. The cars that are raced in Formula One are incredibly fast vehicles that can achieve breathtaking cornering speeds. The Grand Prix are the races that the drivers compete in, […]

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News Apr 25, 2014

Schools Considering Bus Advertising To Raise Cash

Advertising on regular buses for movies and television shows has long been considered an effective and cost-efficient way to promote a product. It’s particularly effective, because it’s a grassroots way to reach audience all hours of the day, unlike a television spot or print ad. Hip-hop stars have also found effective ways to use vehicle […]

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News Apr 24, 2014

Microsoft Reveals New OS For ‘Connected Cars’

Technology moves at a fast pace, and on a monthly basis new advancements are announced, powering rapidly changing technology that people interact with on a daily basis. One of the most interesting recent announcements involves tech giant Microsoft and their announcement of a new OS for ‘Connected Cars’. Smart phones have become an integral part […]

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News Apr 24, 2014

Nascar Racers Defined By Their Car Wraps

NASCAR racing is one of the most popular sports in the United States. NASCAR stands for the National Association for Stock Car Auto Racing and was founded in 1947. Since then the sport’s popularity has grown in leaps and bounds, and the most popular NASCAR racers become celebrities and millionaires. Based in Daytona Beach, Florida […]

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News Apr 24, 2014

How To Start Your Own Food Truck Business

In recent times, food trucks have skyrocketed in popularity. In particular, big cities like New York and Los Angeles have seen the prominence of food trucks rise not only in popularity, but also be the subject of television shows and media attention. The stories are particularly inspirational, because the people who own and run successful […]

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News Apr 22, 2014

5 Creative Outdoor Advertising Campaigns

Billboards can be seen everywhere by thousands of people driving on the road but while they are an easy way to create large and very visible advertisements, they can also be easily ignored. Consumers see billboards all the time and they can begin to block them out if they are not paying attention or the […]

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News Apr 21, 2014

Standing Out From The Crowd With Your Vehicle Fleet

Your company vehicles can either be a simple means of transportation for employees or they can call attention to your business and attract more potential customers. A good way to stand out from the crowd with your vehicle fleet is to add your logo or graphics to the car so that your employees are working […]

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News Apr 20, 2014

Camo Wrap Used to Promote Mercedes Benz AMG GT

Mercedes-Benz is planning to debut their new SLS replacement called the AMG GT in 2015 but the company has already been sending out attention-grabbing teaser prototypes of the new car. A recent version of the new model was spotted driving around Barcelona with an eye-catching camouflage wrap in neon green and black. Somewhere between camo […]

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News Apr 19, 2014

‘Wrap Like A King’ Challenge Giving Designers A Place To Show Creativity

Avery Dennison Graphic Solutions recently hosted a competition featuring their Supreme Wrapping Films for professional vehicle wrap installers to see who could create the most unique and best installed car wrap. The competition was created in order to allow wrap installers the chance to both showcase their skills and work with Avery Dennision’s products to […]

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News Apr 18, 2014

5 Best Cities For Food Trucks

The popularity of food trucks has really taken off in the past few years, especially in the biggest cities where people are looking for quick and delicious gourmet food on the go. Food trucks offer convenience, variety and high quality food for affordable prices. Even though every food truck is constantly moving, the most popular […]

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News Apr 12, 2014

5 Basic Rules Of Billboard Advertising

Outdoor advertising is a highly effective medium because it offers brand exposure in a consistent and reliable way and offers access to a much broader group of people than other, more specific types of advertising, such as radio, television, or even print. Billboards have long been a staple in the advertising world for a reason: […]

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News Apr 10, 2014

Universities And Colleges Getting Creative In Luring Students

Anyone who has applied to college recently or has a child who is in the process of applying to college knows that college admissions have continued to become more and more competitive each year. While students are facing more strict admissions policies from colleges, however, it seems that many schools are also using unconventional methods […]

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News Apr 9, 2014

Political Ad Spending Up 13% for Outdoor Media

For years, the onset of election season has meant one certain thing for voters: an onslaught of television ads from both parties. Television has long been the primary medium for political candidates and propositions, but it seems that after years of politicians and third party interest groups clamoring for ad space, a major shift may […]

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News Apr 8, 2014

Top 5 Exotic Car Wraps

For many car enthusiasts, an exotic wrap is the clothing that dresses the car’s ideal body. Exotic wraps are an exciting and interesting form of art that allows car lovers to express their individuality while staying true to the personality of the car they love so much. Here are some of last year’s most […]

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News Apr 8, 2014

The Six Best Food Trucks in Los Angeles

In the past several years, food trucks have become as important a part of Los Angeles culture as going to the beach or a Dodger’s game. Food trucks offer much of the unique cuisine that is offered in traditional Mom and Pop restaurants, with locations that can span the entire city in the span of […]

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News Apr 2, 2014

How a Wall Graphic or Wallscape Can Help Your Business

A wall graphic is a relatively new type of interior decoration that can be used for commercial and residential purposes. If you need to brighten up your home, office, restaurant, or shop, then a professionally-designed wall graphic may be just what you need. Wall graphics are made using durable material and come in the form […]

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News Apr 2, 2014

Car Wrap Advertising: a Basic Guide

Car wrap advertising is one of the most cost-effective, efficient, and high-impact ways to create exposure for your advocacies, products, and services. If your company has been forced by the economic recession to minimize expenses, you can still maintain an advertising presence by spending your marketing dollars on other less expensive but proven strategies like […]

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Videos Apr 2, 2014

Vehicle Wrap Maintenance Tips

Vehicle Wrap Maintenance Tips You want to wash your wrap. Dirt is the biggest enemy to a vehicle wrap. And the reason being is that it’s a vinyl. So elements from dust and dirt end up on the lamination and if not cleaned off, eventually they’ll start working their way into the lamination. Then […]

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News Mar 31, 2014

History Of The Vehicle Wrap

Vehicle wraps are graphics that are printed on vinyl and then applied to a vehicle. They are widely used, because almost any type of graphic can be printed and effectively used. Vehicle wraps are most commonly seen on cars racing in NASCAR and on vehicles advertising a product or service. In any big city in […]

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Videos Mar 28, 2014

A Good vs. Great Vehicle Wrapper

A Good vs. Great Vehicle Wrapper I think a great vehicle wrap installer really takes the time and cares about the end product. It takes a lot of years to train an installer to do great work and it also takes somebody that cares about this craft. It very much is a craft. It’s […]

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Videos Mar 28, 2014

What Does Arete Mean?

What Does Arete Mean? Arete, yeah. It’s great. It means being the best that one can be. For me, it was really important to name the company, at least have the name stand for something. We don’t mean Arete in the sense of our quality, and the work that we do. Of course, every […]

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News Mar 27, 2014

How to Customize Your Ride With Cool Vehicle Graphics

Honestly, we’re not here to tell you why you should have your vehicle wrapped. You’re reading this because you’ve already decided that outfitting your van or car or bus with vehicle graphics is the way to go. No, you’re here because you want to know more about the processes that companies such as ADI use […]

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News Mar 26, 2014

Vehicle Graphics: Cleaning Tips and Tricks

If there is one thing owners of wrapped vehicles should know, it should be the proper care and maintenance of vehicle graphics to keep them looking great for years. As you may know well by now, vehicle wraps should last for at least five years, but of course, you must also do your part to […]

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News Mar 25, 2014

Things To Consider When Upgrading Your Trucking Fleet

People may not realize that the trucks they often share the freeway with have to follow a complex series of rules and regulations. This is why, in recent times, some trucking companies have invested millions of dollars in upgrading their trucking fleets. Here are some specific things to consider when upgrading a trucking fleet. Fewer […]

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News Mar 14, 2014

Coolest Car Wraps In Nascar This Season

NASCAR is a hugely popular professional sports franchise that revolves around auto racing. Stars like Dale Earnhardt and Danica Patrick have achieved national fame because of their success racing cars. Based in Daytona Beach, Florida NASCAR is the most popular sporting franchise after the NFL, and the races are broadcast in over 150 countries. Founded […]

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News Mar 13, 2014

Wallscapes: A High-impact Outdoor Advertising Solution

Keeping abreast of advertising trends is a must if you want to edge out the competition. In outdoor advertising for example, you now have the option of using wallscapes in addition to vehicle wraps, billboards, outdoor banners, and street furniture. Wallscapes and wall graphics, as the names imply, are ads that can be mounted on […]

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News Mar 7, 2014

How To Turn A Great Recipe Into A Killer Food Truck

How Do You Start Your Own Food Truck? A great recipe is as hard to find as a wonderfully written book. Like writing, anyone can cook, or follow someone else’s recipe, but it takes creativity and even a little bit of luck to create a recipe that is truly great. A great recipe usually has […]

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News Mar 5, 2014

Outdoor Advertising: Are You Doing It Right?

Here’s the thing. You can spend a lot of money on banners, building wraps, highway billboards, transit posters, and street furniture but unless you have a keen sense of what works in terms of outdoor advertising, you may as well throw your advertising funds down the drain. This is not to say, however, that newbies […]

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News Mar 4, 2014

Pimp Your Ride with Custom Car Graphics

Car graphics, when properly designed and installed, can help a small business with just one company car make the most out of its limited advertising budget. A company car can be outfitted with car graphics to display the company logo, products or services offered, phone number, and website, so it can advertise the business while […]

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News Mar 2, 2014

Update Your Home Interior with Custom Wall Graphics

It doesn’t really matter whether you’re trying to sell your home or not. Updating your home’s interior is important. Simply painting one of the walls in your living room can make a huge difference. A newly painted wall can brighten up an entire area and create this welcoming feel. The only problem is, sometimes, painting […]

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News Mar 2, 2014

5 Tips For A Killer Customized Car

A customized car has become a way for people to elevate their confidence and car-driving experience. Cars have become more than just a vehicle for people to get from point A to point B, and have now become status symbols. And that’s why it’s important for a car to be customized to fit the personality […]

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News Feb 26, 2014

Hip Hop Artists Using Vehicle Wraps For Album Promotion

Hip hop has been one of the most popular forms of music to play on radio and music television channels for decades. The biggest stars of rap like Lil’ Wayne, Jay-Z, and Nicki Minaj, receive daily coverage from many major media outlets. However, the rappers themselves always seek to promote themselves and their music […]

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News Feb 25, 2014

Custom Paint Job Or Custom Car Wrap: Which One Is Right For You?

When a person wants to customize a vehicle, a custom paint job or custom car wrap seem like the two most likely options to consider. However, many people don’t know the difference between the two options and which one is best suited to their vehicle. There are pros and cons to each option, so it’s […]

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News Feb 24, 2014

Must Haves In A Successful Outdoor Advertising Campaign

Despite the rise in social media marketing and digital marketing in general, outdoor advertising is still one of the most successful ways to reach a large audience. When someone is trying to put together a successful outdoor marketing campaign, there are several must-haves they must consider to make sure that their campaign is as effective […]

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News Feb 23, 2014

Materials Used for Car Wrap Advertising

Car wrap advertising is touted as arguably the best alternative to traditional forms of advertising like newspaper, television, and radio ads. The success of your “mobile billboard” campaign is dependent on several factors, including the chosen area, road behavior of the driver, route travelled, targeted demographics, and the type of material used for the wrap. […]

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News Feb 23, 2014

Large Than Life Advertising with Wallscapes and Architectural Wraps

Wallscapes are oversized, mural-type advertisements that are placed either horizontally or vertically on the sides of buildings and other large commercial structures. Large format printing companies do more than just produce banners and vehicle wraps; they can also wrap buildings using huge graphics printed on vinyl. When it comes to outdoor advertising, it doesn’t get […]

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News Feb 22, 2014

Earn Money from Truck Advertising

If you are looking to earn some extra cash, consider using your truck for advertisements. If you are wondering how it will work, the answer is fairy simple: truck wraps. A truck wrap involves printing graphic images and advertising content onto large sheets of vinyl and then sticking them onto your truck. These wraps are […]

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News Feb 16, 2014

Truck Wraps for Restaurants on Wheels

Angelenos have embraced the street food culture because they are always on the go. Ever since the food truck scene exploded in Los Angeles several years ago, there has been no shortage of mobile restaurants that provide breakfast, lunch, snacks, and dinner for the hungry street foodie. While the quality of the food is the […]

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News Feb 15, 2014

Fleet Wraps Transform Company Vehicles into Marketing Machines

Fleet wraps are vehicle graphics that are used to cover two or more cars, trucks, vans, and other types of company-owned vehicles. It does not matter if you have only two cars or if you have hundreds of delivery vans; fleet wraps will maximize the return of investment of your vehicles by transforming them into […]

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News Feb 15, 2014

10 Truck Graphics That Will Make Your Day Part II

If you were inspired by the first part of our post on awesome truck graphics, then you will certainly enjoy the examples below. We found 5 more examples of mobile advertising that were hard not to notice in hopes that it not only inspires you, but gives you a better understanding of the next level […]

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News Feb 14, 2014

Designing Race Car Graphics

If you are fan of racing or if you are participating in amateur races, then you are probably wishing you can get the same graphics professional race cars normally sport for your vehicle: the huge stylized numbers at the top and on the sides, the numerous logos from various sponsors, and all sorts of other […]

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News Feb 13, 2014

The Benefits of Banner Marketing

A banner is one of the most common types of outdoor advertising. Banners are hard to miss because they are everywhere: at stores and events, inside offices and schools, on the street (even though promotional banners in Los Angeles are technically banned by Section 62.132 of the Municipal Code), and all other places where people […]

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News Feb 13, 2014

5 Celebrity Customized Car Wraps Worth Copying

Customized car wraps can be a way for a business or an individual to display advertising/messaging that can reach an audience that otherwise might not be exposed to their brand. Celebrities, in particular, have been known to be creative in the ways that they customize their car wraps. The car wraps are eye catching […]

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News Feb 13, 2014

5 Bus Wraps That Will Make You Look Twice

Plain and simply, we are wrap enthusiasts. On a good day, we would like nothing more than to watch cars, buses, vans, trucks, and anything else that carries mobile advertising as it passes by just so we could enjoy brilliant designs in action. We’re pretty sure that we’ve barely covered all the great vehicle wraps that […]

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News Feb 11, 2014

10 Truck Graphics That Will Make Your Day Part I

Truck graphics or truck wraps need no introduction. If you ever needed an effective and affordable way to advertise your products and services, truck graphics are it. With such a huge canvass to work with, you are only limited by your imagination and of course, the capabilities of your chosen vehicle wrapping company. If you […]

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News Feb 8, 2014

Paint or Vinyl? Do You Really Know Your Car Wraps?

There are some major differences between vehicle wraps and paint jobs on cars. Vehicle wraps offer many major benefits over custom paint jobs. For fans of vehicle wraps, the biggest advantages of car wraps when compared to custom paint jobs include: cost savings, easier installation and removal, and faster production even when there are complex designs. This is […]

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News Feb 8, 2014

Food Truck Flare: How To Get Your Truck To Stand Out

Food trucks are everywhere nowadays. And in a major city like Los Angeles, the menu that food trucks offer go way beyond just hotdogs and tacos. Nowadays, a Los Angeles native can find a delicious wealth of food from all different types of cultures on a seemingly endless amount of street corners. Indian, Mexican, […]

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News Feb 6, 2014

5 Funny Vehicle Wraps

Installing vehicle wraps is an art. Vehicle graphics like bus wraps, car wraps, truck wraps, and van wraps, when properly executed, are effective marketing tools. But just like any other design endeavor, there are hits and misses. Most vehicle wraps turn out “safe.” There are vehicle wraps that are injected with a little bit more […]

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News Feb 4, 2014

Van Wraps: 5 Surefire Strategies to Attract More Customers

Vehicle wraps are one of the most innovative ways to promote your business and are fast becoming an affordable form of advertising. With the typical American spending an average of 20 hours a week inside their automobiles, advertising on car wraps enjoys a captive audience, creating widespread awareness and reaching a new set of eyes […]

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News Feb 2, 2014

Be Wary Of Wrap Scams

Lately, car wrap scams have been doing the rounds to the point that people are becoming distrustful of car wrap companies in general. The thing is that it’s very easy to be fooled. But then again, once you know how these crooks operate, these criminals won’t lure you into their car wrap trap.

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News Feb 1, 2014

Fall-themed Decorative Banners for Your Restaurant

Ah, fall – the season when restaurateurs like you start prepping for Halloween, Thanksgiving, and Christmas. Year-end sales are also in every entrepreneur’s mind. Consequently, the last quarter of the year also becomes the busiest for many banner printing services. How so? Businesses will always strive to compete for their chunk of the year-end sales, […]

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News Feb 1, 2014

Vehicle Wraps for a Cause

Wrapping a vehicle with flashy and catchy advertising is somewhat common today. In most highly populated areas you will see vehicle graphics, particularly wrapped buses, trucks and vans and even smaller cars covered in colorful advertising. Vehicle wraps have advantages for the businesses that employ the concept and are certainly eye catching. The mobility of […]

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News Jan 30, 2014

Advertising Can Be Cheap!

Almost all forms of print or outdoor-advertising are far from cheap. Billboards are a big-business favorite while a lot of small-scale companies are looking into cheaper, creative ways to advertise out of doors. A great example is the bike billboard, which is common in areas such as Singapore. Thing is, this kind of outdoor-advertising is […]

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News Jan 30, 2014

Where are Car Wraps Most Effective?

Commercial car wraps are one of the most effective forms of advertising out there. Car wraps are eye-catching, functional and a single car wrap has the ability to make about 50,000 unique impressions in a single month. That’s a huge number, especially considering an auto wrap is a one-time investment that lasts for years. There […]

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News Jan 30, 2014

Van Wraps as Effective Marketing Tools

Are you thinking of ditching your other marketing tools for van wraps? If you are a small business owner and you think that cutting down on your advertising expenses is necessary, then this might just be the right marketing media for you. Van wraps, for one, are considerably economical compared to billboards, posters, airtime on […]

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News Jan 29, 2014

Paint Is Dead, Wrap Instead!

Attend a car show. You’ll see that more than half will be sporting some spiffy colors, matte metallic, and crazy textures that catch the eye. It’s taken the car world by storm, this car wrap trend, but did it really kill the good old paint job?

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News Jan 28, 2014

How To Turn Your Vehicle Into An Attention-Grabbing Ad

Car wraps have slowly gained popularity in the last few years thanks to the recent technological advancements when it comes to vinyl printing and application. Now that mobile advertisements and vehicle wraps are slowly becoming the norm, it’s getting harder and harder to get people’s attention. Here are top tips to make sure you have […]

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News Jan 28, 2014

Choosing the Right Vehicle Wraps for Your Marketing Venture

People keep on saying that vehicle wraps are the answer to all of your marketing troubles. After all, if you are a small business owner, your marketing funds are bound to be very limited. Vehicle wraps are certainly economical, but they can’t always guarantee your success as an entrepreneur. Below are tips on how to […]

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News Jan 28, 2014

Boost Your Marketing Campaign With Banners

You don’t have to be a marketing or advertising expert to figure out how banners can help showcase your brand. Banners don’t cost a lot to print, are effective in grabbing your target customers’ attention, and can be integrated into your marketing mix without any problems. Of course, since you are dealing with a promotional […]

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News Jan 26, 2014

A Powerful Car Wrap Campaign

It’s very easy to go overboard with car wraps. These are one of the most effective forms of outdoor advertising to date, which means that a lot of effort is put into these mobile ads to ensure that they’re as eye catching as possible. But the best approach when it comes to car wrap advertising […]

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News Jan 25, 2014

Banner Printing Using Latex Printers

Banner printing services remain relevant today despite the emergence of Internet marketing and other newer promotional strategies. However, it would be unwise for business owners to stop their traditional advertising projects and just focus on the latest marketing methods. Hoisting a banner is still one of the easiest ways to promote products and services. Banners […]

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News Jan 25, 2014

Is Your Car Wrap Advertisement Making Enough Money?

When you first saw the design for your car wrap, you thought it was amazingly done and beautifully worded. But after a few months, you realize that you are just not pulling in enough customers to justify the cost of your vehicle wrap. Does this mean you should stop advertising in this method? Maybe – […]

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News Jan 25, 2014

Top Do’s and Don’ts for Designing Car Wraps

If you think your business will benefit from including car wraps in its marketing campaign, then you might want to keep in mind the following dos and don’ts. They can help make the design for your vehicle wrap more visually appealing and powerfully convincing at the same time.

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News Jan 25, 2014

Market Effectively and Boost Your Profits with Bus Graphics

It’s true that bus graphics are pretty effective when it comes to catching the attention of your potential consumers. However, it’s not just about how much attention you garner, but whether or not you’re getting the right kind of attention to make profits. Below are tips which can help you be more effective as a […]

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News Jan 24, 2014

Car Wraps – The Ultimate Makeover for Vehicles

It’s common for many car owners to give their vehicles a new paint job after a few years. Some prefer to give their cars a fancy setup, such as by purchasing a new set of mags or installing a state-of-the-art mobile entertainment system. What many vehicle owners seldom consider however is investing in car wraps, […]

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News Jan 23, 2014

How to Optimize Your Truck Graphics

Truck graphics are excellent ways for you to get your products and services advertised. You already own trucks in your business, and you can present the things that you’re offering while these trucks are doing their rounds. A few years ago, truck graphics were reserved for big corporations because they were the only ones who […]

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News Jan 22, 2014

How To Earn Money From Your Parking Space

For quite some time now, we’ve been talking about everything under the sun that has to do with vehicle wraps. However, today I’d like to talk about something slightly off-topic. Most of our ADI clients use car wraps for advertising, and they typically make sure that their mobile ads reach the target market in two […]

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News Jan 22, 2014

How to Design Truck Graphics That Sell

It’s been said that vehicle wraps including truck graphics are designed to command attention. Perhaps it’s the almost unlimited design possibilities or the fact that the visual competition – from billboards to banners to other wrapped vehicles is proving stronger as time passes by that has companies looking for ways to design truck graphics that […]

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News Jan 18, 2014

Maximize Your Fleet’s Value with Truck Wraps and Graphics

Having a fleet of vehicles, whether owned or leased, is beneficial for your business. Your fleet of cars, trucks, and vans provide more convenience for your employees as they can be used for deliveries, house calls, presentations, or as a means of transportation from their homes to the office. Leasing or maintaining a fleet does […]

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News Jan 18, 2014

Awesome Eats on Wheels: Our Favorite Food Trucks in LA

A couple of months ago, Ruth from Tanama Tales, wrote an interesting post on the food truck craze. She defined the fares offered by food trucks as “a type of street food (but maybe on a higher gourmet level).” We think she got it right, at least based on what we know of the Los […]

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News Jan 16, 2014

How to Ensure a Successful Car Wrapping Job

There is a reason why a lot of companies are sprouting out of the woodwork with car wrapping services. It’s the new “in” thing in marketing. With car wraps, even small business owners can afford print marketing on a large scale. They can either rent a vehicle space for this venture or they can use […]

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News Jan 15, 2014

Car Wrap Maintenance: 3 Ways to Show How Much You Care

Vehicle wraps – whether they’re meant for personal or commercial use – are anything but cheap. But that’s all right if you think about how auto wraps can make your car more attractive. Business-wise, the right design for car wraps can also improve the ROI of your marketing plan. What’s not all right, however, is […]

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News Jan 15, 2014

Tips On How to Create Clutter-free Car Wrap Designs

The votes are in: when it comes to car wraps, the simpler designs will always trump over crazy, cluttered wraps. One of the main reasons why a wrap should stick to the basics is because a vehicle wrap will only get a few seconds of “airing time”. Sometimes, you don’t even get the usual 30 […]

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News Jan 14, 2014

Top Five Most Creative Vehicle Wraps

When it comes to vehicle wraps, it’s pretty much the norm for graphic design teams to push the limits of their creativity. After all, the point is to break away from traditional modes of advertising but still get people’s attention and have them buy into the message. Check out the awesome designs below to see […]

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News Jan 13, 2014

Car Wraps 101 – What Vehicle Owners Worry Most About

Although car wraps have been around for some time already, a lot of vehicle owners are still wary about using them. For one thing, many worry most about its cost. If you’re in the same boat, you should know that auto wraps are not as expensive as you think. To make a vehicle wrap more […]

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News Jan 12, 2014

Vehicle Wraps vs. Airbrushed Vehicles Trend

A lot of people are saying that vehicle wraps are just like the airbrush trend a few years back and that said wraps would only fade into the background once everyone has mastered the art of DIY car wraps and even non-professionals could do it. The thing is, vehicle wraps aren’t as simple as it […]

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News Jan 12, 2014

Car Wraps & Branding

The biggest and/or most memorable brands out there have one thing in common: vehicle wraps. Whether it’s a car wrap, a truck wrap, or even a boat wrap, both small business and major corporations are now harnessing the power of the mobile way of advertising. Car wraps are a relatively cheap way to get noticed […]

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News Jan 11, 2014

Cookin With Lenny’s Truck Wraps

Super Chef Lenny Bent owner of Cookin with Lenny (CookinwithLenny.com) , a topnotch company specializing in Gourmet Production Catering , asked ADI to create a vehicle wrap for his Super Food Truck .

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News Jan 11, 2014

Marquee Signage

ADI created a pair of beautiful Marquee Signs for a show of one of our favorite bands: The Airborne Toxic Event. We wish the guys all the luck on their new project as well as throwing in all our love and support.

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News Jan 11, 2014

Car Graphics For Inertia Racing Technologies

We love our customers and we always try to do a superb job for them every single time . What makes our day is when our customers tell us how much they appreciate and love the work . We recently applied beautifully designed car graphics for an Audi A4 from our friends at Inertia Racing […]

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News Jan 10, 2014

How to Make the Most Out of Your Vehicle Wrap

Vehicle wraps don’t necessarily cost a fortune – but they don’t come in cheap either. This is one of the reasons why it isn’t necessary that you hire a team of designers and copywriters. Taking a free tip or two is going to help you keep costs down. However, there is the ever present danger […]

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News Jan 9, 2014

NBA ALL Star Vehicle Wrap

The NBA store contracted ADI to wrap one of their vehicles for the NBA All star Weekend 2011. The design was clean and fluid and the final product was a beautiful effective mobile advertising platform to market the NBA store and the NBA All Star Weekend.

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News Jan 8, 2014

Mafia Wars Armored Truck Wraps

ADI manufactured and installed 3 armored truck wraps for Zynga for their Mafia Wars Las Vegas Promotion. We were so happy to be doing this project with Zynga/Mafia Wars as we are mafia wars players ourselves. The advertising company commissioned ADI to create three armored truck wraps for this special promotion. We were informed that […]

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News Jan 7, 2014

Wrap Alterations and Removal

One of the benefits of a vehicle wrap is that you can replace or repair part of the design without replacing the entire wrap. This is helpful if your wrap becomes damaged, or if you want to update or add messaging to the design. Contact your vendor and describe the changes you want. The technician […]

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News Jan 7, 2014

How a Car Wrap Can Benefit Your Business

ADVANTAGES OF MARKETING WITH CAR WRAPS If you want your business to succeed, you have to market it well. However, it can be difficult to find advertising methods that are cost-effective and produce worthwhile results. For this reason, many people are turning to unconventional advertising methods to promote their businesses. One example of this type […]

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News Jan 7, 2014

Vinyl Banner Los Angeles: Design and Care Tips

Possibly one of the most cost-effective forms of outdoor advertising you can try, vinyl banners come in different sizes and can last for up to five years. A lot of vinyl banners nowadays are printed using high-tech large format inkjet printers but there are some that are still screenprinted or painted. The typical vinyl banner […]

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News Jan 6, 2014

Pros and Cons of Custom Car Wraps

Car wraps took the advertising world by storm. Not only a fast and effective way to advertise, car wraps are customizable. We all know how easy it is to advertise on the Internet or other forms of media. But the thing is, for up-and-coming business owners with smaller budgets, these methods are often way above […]

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News Jan 6, 2014

Starting Your Car Wrap Advertising Project

Your vehicle wrap provider needs as much information as possible about your vehicle before work can begin on the design. Start your car wrap advertising project by providing the year, make, and model of your vehicle. Wrap providers use special software that grabs the precise measurements of most vehicles and pulls them into a design […]

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News Jan 4, 2014

Cost-effective Customized Cars Without Paint

Car wraps or vehicle wraps are the best option for customizing vehicles for a fraction of the cost. Just take note that some vehicles are easier to “wrap” than others. If you’re looking to buy a car that will be wrapped, look for cars that have smooth surfaces and a minimum amount of curves. Some […]

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News Jan 4, 2014

Vehicle Graphics: The Best Advertising Investment

MARKETING AND ADVERTISING WITH VEHICLE WRAPS Businesses are shrugging off the debilitating effects of a nasty recession. Those that are still afloat are “golden” as they have survived the tougher times and are now poised to take advantage of the opportunities that present themselves after a downturn. Having weathered what was hopefully the worst of […]

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News Jan 3, 2014

Creative Ways to Make Your Banners Stand Out from the Rest

Banner printing services is one way of advertising and marketing your business, services, or products to your market. It’s a means of creating publicity and exposure for your business or informing your customers about anything whether it’s an event, a new product, or promotion. But a banner can only be effective if people get to […]

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News Jan 3, 2014

Understanding the Value of Vehicle Graphics for Advertising

Vehicle graphics are one of the most high-impact outdoor advertising strategies available today. If done properly, your vehicle advertising campaign can pay huge dividends for your business. The advancements in printing technology have resulted into the creation of these so-called “moving billboards.” Billboards became part of the American road experience in the middle part of […]

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News Jan 1, 2014

Truck Graphics for Outdoor Advertising

TRUCK GRAPHICS: A COST-EFFECTIVE SOLUTION FOR OUTDOOR ADVERTISING The increasing limitations on advertising space in the city and diminishing marketing budgets are two major factors that limit small and medium sized companies from reaching out to their target market thru outdoor advertising. At ADI we offer businesses a smart way to spend their advertising budget […]

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News Jan 1, 2014

Getting Ahead in the Gourmet Food Truck Business

Today, it seems that food come to customers and not the other way around. Furthermore, these readily available dishes are no longer the unappetizingly cold and precooked or prepackaged kind you get from carts or convenience stores. Food trucks now serve mouth-watering, tasty gourmet dishes that are cooked by young, ambitious chefs who want to […]

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News Dec 31, 2013

Wallscapes: More than Just Outdoor Advertising

Go outside and look around you. In today’s modern society, you’ll see more man-made structures than ever. Buildings, roads, bridges, vehicles, and more – all things that man has made in a bid to make life easier and more convenient. And with the growing number of man-made structures outdoors, it’s no longer surprising that out-of-the-box […]

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News Dec 31, 2013

Get More Marketing Mileage Out Of Your Company’s Van

Every small business owner runs into the same conundrum: marketing is essential for the success of their business but their marketing budget just is limited. Luckily, there is a highly effective, low-cost marketing option for your businesses. Van wraps are one of the most powerful marketing tools out there and they don’t come with a […]

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News Dec 30, 2013

5 Valentine’s Day Vehicle Graphics

With V-Day just around the corner, let’s take a look at some vehicle wraps or vehicle graphics that really capture the spirit of this romantic holiday. Flowers are pretty standard during Valentine’s Day. Of course, there are obvious exceptions such as when your partner is allergic to blooms or if he/she prefers other gifts like […]

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News Dec 29, 2013

Truck Graphics Turn Trucks and Trailers into Mobile Billboards

If you want to promote your products and services, you have to come up with a sound advertising strategy. You can buy air time on radio or television, or ad space in a newspaper or a magazine. You will need to spend a considerable amount of money for media exposure, which will still not guarantee […]

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News Dec 29, 2013

Beware of Car Wrap Advertising Scams

Car wrap advertising is a marketing strategy wherein a car or another type of vehicle is completely or partially wrapped in vinyl graphics that advertise a company’s products or services. A highly cost effective form of marketing, car wrap advertising is hard to miss on the road as it captures the attention of drivers and […]

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News Dec 28, 2013

Banner Printing Basics: Tips for a Successful Project

Banners are arguably the most versatile type of signage. You see them everywhere — indoors and outdoors — as they have been used by different types of businesses including hotels, local services, public transportation, restaurants, and retailers, to name a few. Banners are affordable and easy to produce but with the economy still reeling from […]

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News Dec 27, 2013

Fast Track Your Advertising Efforts with Car Graphics

Any business would benefit from a simple change of mindset when it comes to advertising. Rather than thinking of product or service promotion as an expense, company owners should consider it as an investment that has a direct impact on sales and of course, profit. According to Moneymailer.com, businesses have to continuously advertise to reach […]

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News Dec 26, 2013

Things to Remember When Designing Vehicle Wraps

Who says your input is not needed when it comes to the design of your vehicle wraps? Yes, you may have hired a vehicle wrapping company to take care of all those design stuff. But as the client, don’t you think you need to make sure that the final product is on-brand? So many so-called […]

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News Dec 26, 2013

Boost Your Business by Avoiding These Car Graphic Mistakes

Many businesses use car graphics and vehicle wraps as a means of boosting business. Not only are car wraps attractive, but they’re also effective advertising techniques, allowing the people to know more about your business. The problem is, many business owners still take their delivery and service vehicles for granted. They design and install car […]

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News Dec 25, 2013

How Car Graphic Design Has Evolved

Car graphics has greatly evolved over the years. Extremely elaborate design and razor sharp images have become the norm. The use of car graphics design has evolved as well. Initially, it was used for purely decorative purposes. Now however, they are used to advertise a product or service and promote a brand. Here is how […]

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News Dec 25, 2013

Boost Your Marketing Campaigns through Wall Graphics and Wallscapes

Every company or business has its own marketing campaign. This is because marketing is what can create exposure for your business and bring in the profits in return. In short, marketing is kind of like an investment. You spend a great deal of time, manpower, resources, and money in a bid to boost sales and […]

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News Dec 22, 2013

Wrapping Up The Holidays: Christmas-Themed Vehicle Graphics

Don’t listen to the kid who just wants his two front teeth for Christmas. He just needs to be patient and those babies will come a-growing, maybe even before he hits the third grade. What you can do, however, is to check out the awesome Christmas-themed vehicle graphics below. Perhaps, they’ll provide you some inspiration […]

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News Dec 18, 2013

Truck Wraps versus Traditional Advertising

In essence, advertising is about persuading people or specific groups of people to do something, which for businesses, usually means to patronize your product or service. Smart advertisers know that advertising is not always about reaching as many people as possible. This is especially true if a company does not have unlimited budget for promotional […]

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News Dec 16, 2013

Useful Tips to Remember When Designing Your Retractable Banner

If you’re thinking which among the many different banner printing services you must avail of, you can choose retractable banners. Retractable banners are one of the most widely used banner displays since they can promote your business and services well. They’re very convenient and efficient. You can bring and use them anywhere, for trade shows, […]

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News Dec 10, 2013

Explore the Outdoor Advertising Scene with Wallscapes

Wallscapes are a relatively new form of outdoor advertising. While broadcast and print media still dominate the advertising landscape, large outdoor advertisements provide you with an alternative way of grabbing the undivided attention of your target audience. The imposing presence of a giant sign is hard to ignore and literally creates a huge impact. It […]

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News Dec 9, 2013

Car Graphics for Christmas

How long has it been since your car’s last color change? Five years? Ten years? Never? If you’re having second thoughts because a paint job is expensive, you have another affordable and high-resolution alternative: vinyl car graphics. Car graphics and vehicle wraps are printed on sheets of cast or calendered vinyl. Cast vinyl is a […]

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News Dec 8, 2013

The Benefits of Banner Advertising

Ever since the dawn of the internet, internet marketing has been steadily rising to popularity. And because of this, you’d be quick to assume that traditional advertising services like banner printing services would somehow become obsolete or irrelevant. Well, you couldn’t be more wrong because despite the popularity of internet marketing, banner advertising remains an […]

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News Dec 6, 2013

Promote Your Brand on the Road with Fleet Wraps

On the road, there are fewer sights that are more impressive than a caravan of trailer trucks covered in fleet wraps, cruising by one after the other. Even smaller vehicles that bear identical branding are capable of attracting much attention and delivering strong informational or promotional messages. If your company owns a number of cars, […]

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News Nov 23, 2013

Choosing the Type of Vinyl Wrap for Your Fleet

One of the most cost-effective ways of promoting your business is through the use of vehicle wraps. This is especially true for small businesses. However, conglomerates can also make use of vehicle wraps for promotion. If they have a new product for instance, they can put vinyl wraps onto their fleet of vehicles to promote […]

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News Nov 22, 2013

Energize a Dull Space with Custom Wall Graphics

You don’t have to be a practitioner of Feng Shui to ensure that your home or work environment is working for you. Little things like moving some furniture around or adding decorative accents can liven up a space as long as you don’t overdo it. Always think balance and not storage. Of course, there’s also […]

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News Nov 22, 2013

Outdoor Banner Benefits

Sometimes trade shows and business expos are held outdoors, particularly when they involve businesses who manufacture products for outdoor use. One advantage of holding trade shows and expos outdoors is bigger space. With indoor trade shows sometimes space is very limited especially when the venue is quite small and/or if there are several trade show […]

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News Nov 17, 2013

Car Graphics Design Tips

Car wraps are basically high-end custom car signs. So since they’re high-end, you can expect them to be high-priced as well. It’s only right that you design your car wraps right so you and your business would benefit from such a high-priced investment. Here are some important design tips for your car graphics. Word Up! […]

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News Oct 15, 2013

Demand for Custom Vehicle Wraps Spawns Unique Vehicle Wrap Designs

It seems that there’s no slowing down the demand for custom vehicle wraps. More and more unique and over-the-top designs are being created by master graphic designers and artists, that the vehicle owners too are becoming more involved in the creation of their vehicle graphics. The designs and graphics are on the brink of outrageous […]

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News Mar 19, 2013

Tips To Make An Immediate Impact With Car Wraps

When done right, a car wrap is a great way to send an impact or pique someone’s interest at the very least. We’ve all seen those car wraps that are just a complete muddle of information. It’s a good thing then that a car wrap mess is completely avoidable. Here are a few tips to […]

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