wall-graphics-and-banners

Wallscapes are oversized, mural-type advertisements that are placed either horizontally or vertically on the sides of buildings and other large commercial structures. Large format printing companies do more than just produce banners and vehicle wraps; they can also wrap buildings using huge graphics printed on vinyl. When it comes to outdoor advertising, it doesn’t get any bigger than building wallscapes. It’s hard to ignore a sign that stares right at you whether you’re walking or travelling in a vehicle.

Outdoor advertising delivers your informational or promotional message in seconds and can be customized for almost any marketing venue. According to a two-year study conducted by the Outdoor Advertising Association of America (OAAA) in Los Angeles, Minneapolis, and New York:

Outdoor advertisers can expect nearly 75 percent of people travelling in a vehicle to look at an ad that is in their field of vision.
63 percent of the ads will be read more than once.
Younger people, specifically those between ages of 18 and 34, are more likely to be attracted by outdoor images.
Older adults (those between ages 35 and 49) are more likely to read outdoor advertising copy.
Women are more likely to notice and read outdoor ads but men are more likely to be influenced by them.

Grab All the Attention with Building Wallscapes

Billboards are the most popular type of outdoor signage. Outdoor wallscapes are basically improved billboards on walls. Vinyl is a durable material that is ideal for all types of weather. Building wraps are guaranteed to last and look fresher longer than some types of billboards. Outdoor wall graphics can also be moved to other locations after the ad campaign is over. Your advertisement can be seen from miles away depending on the size and the location of your signage.

There is no shortage of prime spots in the concrete jungles of Los Angeles and other major areas. After learning about the licenses and permits that you will need for your project, the most crucial step is finding the right structure for your sign. To find a good location, walk and drive towards the area you are considering. Look at the amount of vehicular traffic and the walking habits of the pedestrians in the morning, afternoon, and evening. According to the OAAA study, people remember ads that they are repeatedly exposed to, and are unique, creative, have personal relevance, use bright colors, and feature an image of the product.

The success of any outdoor advertising project depends on the combination of high visibility levels, design creativity, and printing quality. Entrust your wallscape advertising project to an experienced large format printing company like Arete Digital Imaging.