Keeping abreast of advertising trends is a must if you want to edge out the competition. In outdoor advertising for example, you now have the option of using wallscapes in addition to vehicle wraps, billboards, outdoor banners, and street furniture. Wallscapes and wall graphics, as the names imply, are ads that can be mounted on buildings and other high-traffic surfaces that deliver a BIG statement. They are available in both horizontal and vertical formats and can come in a variety of shapes and sizes.

Why wallscapes

When it comes to outdoor advertising, you can forget about the link between good things and small packages; bigger is better. After all, a bigger space means better opportunities to showcase your brand and let people know what your company is all about. Now, if you are at a loss as to the elements that make a good wallscape, consider asking an advertising pro who can recommend the best type of mural that will put your company in the most flattering light.

Some tips on wallscape advertising

The challenge with having to work with such a huge canvass is that any flaw in the design or copy is automatically magnified. Your best bet then, if this if your first time printing a wallscape is to go with a simple design. That means keeping the wording, color scheme, and graphics uncomplicated so that these elements do not pull focus from the product or service that you are promoting. Don’t worry though, as even those who have been using wallscapes with great success often rely on the K.I.S.S (keep it simple, stupid) formula. You’re in good company if you do, and if you don’t, well, there’s always room for rule-breakers in the advertising world. Who knows, maybe you’ll set a new standard and they (your competitors) will be the ones to follow you.

Stretching your advertising dollars

Yes, wallscapes can cost a pretty penny but the good news is that you can get great deals as long as you choose a reputable company that you can build a long-term relationship with. Typically, you would want to go for removable wallscapes that are durable enough to withstand the elements. This would save you more money compared to hiring a professional painter who would take weeks or even months to complete your wall graphics. Plus, with removable wallscapes or those printed on vinyl, you don’t have to worry about the paint being washed off when it rains and the set up and tear down are pretty much hassle-free.

*Discover more large format printing products at aretedi.com.