News

Cost-effective Customized Cars Without Paint

January 4, 2014

Plain Black Car Wraps

Car wraps or vehicle wraps are the best option for customizing vehicles for a fraction of the cost. Just take note that some vehicles are easier to “wrap” than others. If you’re looking to buy a car that will be wrapped, look for cars that have smooth surfaces and a minimum amount of curves. Some vehicles are harder to work with, but not impossible to wrap. Die-hard paint-job fans will point out that the number one disadvantage of wraps is that up close, you’d be able to see a few cracks on areas that can’t be wrapped. Custom vehicle wraps aren’t going to smoothen out every crack but professional designers and wrap experts will be able to handle obstacles like this one so you get the best outcome possible.

Nowadays, most vehicle wraps make use of vinyl films since these are very durable and resistant to severe temperature changes and everyday damage. Add to that a customized design that suits your demographic and you’ve got a really cost-effective way of outdoor advertising. Just remember that car wraps cannot cover dents or similar kinds of damage, but you can always work with the creative team to maximize the design potential and maybe camouflage the damages at the same time.

In a time wherein everyone is more or less accustomed to being bombarded with ads – whether on the Internet or TV – people will either just turn the volume down or close an annoying pop-up ad. The great thing about customized car wraps is that these aren’t a traditional way of advertising. When your car drives past, people will not be able to look away from the message you want to put across. Unlike billboards that are costly to maintain and erect in the first place, custom car wraps spread the message 24/7 without requiring anybody to crane their neck upwards. So even if you might think that the initial cost of having a car wrapped is not worth it, the actual cost of advertising via car wraps is going to be a lot cheaper than traditional means because you reach more potential clients this way.

Just a few design tips with customized car wraps, especially if you want to take charge of the design process. Remember to make use of contrasting colors and readable fonts. No matter how genius your design may be, if it’s not readable from a few meters away, it’s not going to be an effective way of advertising. Incorporating visual illusions or optical tricks is a great way of getting people’s attention. Lastly, keep it simple. A simple, customized car wrap will always attract more attention than a messy design.