Every small business owner runs into the same conundrum: marketing is essential for the success of their business but their marketing budget just is limited. Luckily, there is a highly effective, low-cost marketing option for your businesses. Van wraps are one of the most powerful marketing tools out there and they don’t come with a high price tag. If you already have a van that you use for business, why not make it a mobile billboard for your advertising needs?

Will It Work For You?

Before you start looking for van graphics, you have to decide if this is the right marketing tool for your business. Is the van you’ll be wrapping on the road often enough to reach a high number of consumers? If you’ll have to spend extra money on gas just to drive your van around, a van wrap may not be worth it. However, if you’re already out and about in your van most days during the week, then a van wrap will definitely get you the impressions you need to boost business.

Spoonful of Fruit Van Wrap

Wrap Design Tips

The wrong mobile billboard will probably cause more harm to your company than not having a wrap at all. Follow these tips for designing and ordering quality van graphics:

Consumers are only going to have a couple of seconds to view your wrap. Too much text or text that’s too small isn’t going to get your message across. Include just the vital information, like your business name, tagline and contact information.
Be Aware of your budget , You can do full wrap designs if your budget permits it as this drive better impressions or you can do partial graphics or even cut vinyl which can be made to work with.
Appeal to your customer niche or demographics. Even if you want to attract everyone you possible can, your wrap should be geared toward your biggest customer base. For example, if you are a clothing store for women you should align your design towards more feminine bright, light colors will work better than dark graphics and the design should communicate “softness” if that is what your line is geared towards.
Spend time on your tagline if you don’t have one yet. You may want to hire a writer who will write a great tagline for you. Your tagline should convey what your business is about. Also, it should be catchy, memorable and easily read in a few seconds. For example for a printing company we helped them develop this tag line ” We make you look good on paper” . Pretty neat in our opinion.
Layout is important when it comes to wraps. You have to think like a consumer when it comes to laying out the design. Most people’s eyes are going to first go to the graphic. Next, they’re going to look to the right of the graphic. That means that your text, especially the most important information, should be to the right of your main graphic.
Think about where people are viewing your wrap. Are most vehicles going to see an advertisement that’s on the hood of your car? Probably not. Instead, you have to appeal to drivers who are going to be behind you and beside you on the ride. People who are stopped behind you at a light are going to be your main target. That means that your contact information should be on the rear window and above the van’s back wheels so even in motion those elements are viewed.

Finding A Good Company To Do Your Project

Wraps may be an economical marketing choice, but you don’t want to skimp so much that you end up getting a low quality wrap. Compare prices of different graphics companies and find a company that’s professional and trusted in your area. Look at their portfolio of work they”ve completed in the past , this is a great indicator of how a business will do your project.You’ll be able to recognize a price that’s too high, but you’ll know that if a company is pricing their products too low, you’ll probably get what you pay for.

When you think of all the different ways you can market a business, you may think of how much you’re going to have to spend for everything. Wraps are the most economical choice when compared to other types of advertising, like print media, billboards and airtime on TV and radio.

Now go and finally give your business a boost with van wraps !