truck-wraps-and-graphics

Having a fleet of vehicles, whether owned or leased, is beneficial for your business. Your fleet of cars, trucks, and vans provide more convenience for your employees as they can be used for deliveries, house calls, presentations, or as a means of transportation from their homes to the office. Leasing or maintaining a fleet does not come cheap but you can maximize the value of your larger vehicles by outfitting them with truck wraps and truck graphics.

Advertising Using Truck Wraps

Truck wraps can transform your fleet into mobile advertising machines. According to the American Trucking Associations (ATA), the average delivery truck generates 16 million visual impressions annually. The signs on a company vehicle generate results at a considerably lower cost per impression compared to other forms of advertising. Your entire fleet, when covered in truck graphics, promotes your products and services day and night while on the road and parked. The high impact provided by truck wraps allows you to boost brand visibility and customize your message based on the geographic location of your targeted audience.

Designing Your Truck Graphics

According to the ATA, 91 percent of people notice words and pictures when displayed on trucks and 75 percent of drivers form an impression of a company based on the signage so you need to carefully choose your truck graphics. White is a safe base color for your trucks. The 2011 DuPont Color Popularity Survey found that white is the top color for fleet vehicles in North America. A white base is ideal for branding purposes, as your company logo and name are more visible on white trucks. On the other hand, bold and striking colors will make your truck fleet stand out from the crowd while warmer, earth-themed hues give the impression of cleanliness and eco-friendliness.

One of the most important considerations when designing truck graphics is the route that your fleet takes on a recurring basis. Try to factor in the average speed and traffic congestion, which determines the viewing time of your targeted audience. Less is more when it comes to the design because most of the drivers and passengers only have a few seconds to glance at your sign. Think of a powerful slogan that your audience can easily associate with your product or service. Use images that evoke emotions. While truck graphics look better on the sides of the vehicle, the rear window and the area over the rear wheels are the most powerful viewing areas for drivers so try to put your slogan, website, and contact information on those areas.

Remember: the success of your mobile advertising campaign hinges on the design of your truck graphics so choose an experienced business printing company like Arete Digital Imaging to handle your truck wraps project.