News
How To Turn Your Vehicle Into An Attention-Grabbing Ad
January 28, 2014

Car wraps have slowly gained popularity in the last few years thanks to the recent technological advancements when it comes to vinyl printing and application. Now that mobile advertisements and vehicle wraps are slowly becoming the norm, it’s getting harder and harder to get people’s attention. Here are top tips to make sure you have a vehicle wrap that’s not only of high quality but a real attention-grabber as well.
1. Go for mind-bending optical illusions
Take a cue from billboards of late. It seems that people are getting more and more adept at tuning off and not seeing those “pesky ads”. This is why humor coupled with 3D images and mind-boggling optical illusions are getting more and more popular. There’s the humor part and people don’t feel cheated out of the few seconds they allotted to tune in and check out the ad. Don’t forget that most people are naturally curious especially when optical illusions are concerned. These kinds of ads target both young and adults so it’s a great way to get the most out of your buck. Moving optical illusions thanks to car wraps are even better since these offer a different kind of ad for the saturated folk. So if you’re looking for a creative way to get noticed on the road, look no further than car wraps that “trick” the mind or serve up a good dose of 3D images.
2. Couple an unforgettable image with a witty one liner (and don’t forget the call to action!)
Today’s generation are exposed to the cleverest ads that it’s almost impossible to think of creative ads that will get your desired reaction…wrong! A strong image coupled with a witty one liner will always catch attention. It’s a no-fail formula that will never lose its edge even in today’s world of hyper realistic 3D advertisements. A nicely tied up image, a witty phrase, and your most important detail (like, your website or address) is the key to getting noticed on the road – whether you’re on the move or simply parked in an empty parking space.
3. Turn to Professional Help
The best car wrap ads are made and applied by professionals. Going DIY is tempting, especially if you only have one car or vehicle to wrap. But if your design is ambitious or you want to create a seamless ad that fits your car like a glove, it’s best to turn to professional help. Although anybody nowadays can do car wrap design thanks to free templates online, the actual printing and application process requires technical know-how. Not to mention that when things go wrong, there’s a bigger chance that you’ll shell out more money than you initially planned.
4. Parking lots are your best friend
Lastly, now that you have an attention-grabbing advertisement in your possession, don’t forget that you have to make the most out of it. If you own a small business and run a one-man show, get the most out of your car wrap by driving through densely populated areas of your town. Another helpful and less time consuming tip is to park your vehicle somewhere you’d feel comfortable with (like a mall parking lot or grocery store) and leave it there for a couple of hours while you do other errands. This way, all the hard work and effort you put into you car wrap advertisement wouldn’t be put to waste by not getting as much views as you’d like.