Julieta Venegas Bus Wraps

Vehicle graphics are one of the most high-impact outdoor advertising strategies available today. If done properly, your vehicle advertising campaign can pay huge dividends for your business. The advancements in printing technology have resulted into the creation of these so-called “moving billboards.” Billboards became part of the American road experience in the middle part of the 20th century. Back then, they were manually painted on plywood and were only good as long as the paint was visible and the wood was still in one piece. The introduction of new vinyl products and printers changed all that.

When they first rolled out, vehicles wrapped in vinyl graphics provided a welcome distraction for drivers and pedestrians. At the start of the 21st century, vehicle advertising in the form of bus wraps, car wraps, truck wraps, and van wraps began gaining popularity among advertisers and businesses. With outdoor advertising space becoming scarce because of regulations and tough competition, more companies began covering their fleet of vehicles with vinyl wraps to promote their products and services and sometimes, even those of other companies.

Vehicle ads have the advantage of placement over other types of out-of-home advertising because mobile ads can be placed on buses and trucks that ply desirable routes. Ad-covered vehicles can also penetrate areas where billboards are not allowed. Even if your company does not own a fleet, you have the option of placing your ads on public transportation vehicles or “sponsor” drivers of private vehicles, paying them to have their cars wrapped with your ads and to drive around to promote them.

Vehicle Graphics and Branding

You can say whatever you want to say about your products and services but at the end of the day, what matters is how your targeted clients and customers perceive your brand and what they say about your company. While buying and hiring decisions depend on the price as well as the features and benefits of the products and services that you offer, these decisions are also influenced by brand identity and personal experience. Studies show that most people notice ads placed on vehicles, that the ads have more impact than billboards, and that they help create a positive image for companies. About 75 percent of people developed an impression about companies and their products based on the mobile ads, with almost 30 percent making a buying decision based on the impression the ads made.

Vehicle advertising takes your message in front of your target audience, who have no way of tuning out your “commercial.” Whether they read your message or not depends on how your ad was designed and worded. Since you only have a few seconds to make an impression, the challenge is in making your message relevant. Because people are bombarded by different marketing messages coming in a number of forms, they often become very discriminating with what they pay attention to and remember.

If you are thinking of starting a vehicle wraps campaign, there are many factors that you need to consider. You have to choose what type of wraps you need to determine your budget. You need to design an ad that will be appealing to your target audience. To make the process easier for you, entrust your project to an experienced large format printing company like Arete Digital Imaging.