News
Car Wraps & Branding
January 12, 2014
The biggest and/or most memorable brands out there have one thing in common: vehicle wraps. Whether it’s a car wrap, a truck wrap, or even a boat wrap, both small business and major corporations are now harnessing the power of the mobile way of advertising. Car wraps are a relatively cheap way to get noticed in this age of media saturation. What’s more, car wraps are a semi-permanent way of advertising that can be easily changed depending on your needs.
1. So what exactly are vehicle wraps and what can it do for my business?
A car wrap (or any other kind of vehicle wrap, for that matter) is made using either cast or calendered films. Both are vinyl but calendered films are usually thought of as the inferior (translation: cheaper) choice. In a nutshell, vehicle wraps are basically used as your very own mobile billboard. Even if your vehicle is just parked somewhere or you’re simply filling up the gas tank, you’re advertising scheme is still actively doing it’s thing and garnering thousands of views unlike it’s bigger or media counterparts.
2. Who will benefit more: small businesses or large companies?
Whether you own a small company or a large corporation, having one vehicle or a whole fleet of wrapped vehicles is a great way to get noticed in your neighborhood of choice. Whether you’re stuck in traffic or actively doing the neighborhood rounds, you don’t have to pay ginormous amounts of money for custom marketing campaigns that you’re not even sure will be seen by your demographic of choice.
3. What kind of vehicle should I wrap?
It depends on your company’s specific needs. Some customers even go all out and have their private vehicles wrapped in custom designs as well. Truth be told, almost any vehicle can be wrapped and the problem is not the kind of vehicle to be wrapped but the kind of design you’d put in there. The wrong design (or even font, for that matter) can spell disaster even for the most beautifully installed wraps.
4. How do I make the most out of my wrap?
You can get the most value for your buck if you go to a reputable maker instead of attempting to do a DIY version. Vehicle wraps, especially car wraps, are difficult to design, create, and install. This is why Arete Digital Imaging has an in-house design team to help you conceptualize a great design that’s sure to get the attention of everyone on the road.
5. How long will my wraps last?
A wrap can last for a few years. Of course, it all depends on the kind of regular wear and tear that the wrap will go through. But for most vehicles, a wrap could last up to 5 years without any major repairs. The best thing about wraps is that they are easy to install and to remove as well, which is great news for those businesses that need different wraps for different seasons/occasions.