ADI van wraps for Wendy's

Vehicle wraps are one of the most innovative ways to promote your business and are fast becoming an affordable form of advertising. With the typical American spending an average of 20 hours a week inside their automobiles, advertising on car wraps enjoys a captive audience, creating widespread awareness and reaching a new set of eyes every day.

Whether on the road or parked in a parking lot, van wraps are on the job 24 hours a day, seven days a week, all year long. Once you have made the decision to invest in van wraps, you’ll want to ensure that your vehicle graphics attract the most number of customers possible. Vehicle graphics make your car, truck, or van a rolling billboard for your company. Here are five strategies to guarantee you get the most return on your investment.

1. Keep it simple. When it comes to van wraps, less is definitely more. You have a mere two to three seconds to create a lasting impression, and hopefully cause a driver to slow down to take a second look at your van graphics. Avoid including too much text. Try to stick to the most important information: your company name, your phone number, your website and a powerful tag line.

2. Be smart and know your ideal customer. It’s impossible to attract everyone, so focus on the customer you want to notice your van wraps. Choose vehicle graphics that are powerful and will appeal to their individual emotions. For example, if you are trying to appeal to kids or teenagers, choose bright colors and graphics that have a whimsical feel. Or if you are aiming at a more sophisticated crowd, lean towards crisp lines and elegant design elements, conveying professionalism.

3. Include an intriguing tag line. As mentioned above, your potential customer has about three seconds to read something on your vehicle. This is why it’s a good idea to have a tag line or slogan. Make sure it reflects your business’s image while still conveying what it is you offer or provide. Choose something that gives it some pizzazz, setting you apart from your competition, and compelling them to take a second glance.

4. Pay attention to the layout. The human eye will naturally go to the graphic first and then flow to the right. Therefore, make sure important information, such as your website, is positioned to the right of the graphic. All vital information should be clear, legible and in a readable font.

5. Take advantage of the sweet spots. Your vehicle’s rear window and the sides over the rear wheels are the most effective viewing areas on the road. It is very difficult to look at vehicle graphics while driving beside them. Therefore, try to position such items as your company phone number and website in these areas.