outdoor-advertising

Despite the rise in social media marketing and digital marketing in general, outdoor advertising is still one of the most successful ways to reach a large audience. When someone is trying to put together a successful outdoor marketing campaign, there are several must-haves they must consider to make sure that their campaign is as effective as possible.

The benefits of outdoor advertising are that a large number of people can be reached on a daily basis, and the advertisement is working twenty-four hours a day, seven days a week.

Vehicle Wraps

Vehicle wraps may not be the first type of advertising that comes to mind when outdoor advertising is discussed, but in fact it’s a very cost-effective and growing type of advertising to embrace. The average person drives hundreds of miles a week going to work, running errands, and driving other people to their destinations.

This means this a market of people who will always be exposed to vehicle wraps, and it’s cheaper to implement than billboards. Also, a well-done vehicle wrap will be beautiful and visually appealing. Buses, in particular, are a great way to reach a large audience of people, due to the size and prominence of buses when they’re in transit.

Billboards

Billboards are typically the form of advertising most people picture when thinking about outdoor advertising. They are prominent and are seen by hundreds, even thousands of people twenty-four hours a day. Creatively, billboard designs can take advantage of 3D elements, and are the canvas for visually arresting marketing images.

A billboard in a high-traffic area can raise awareness of a brand and product. What also should be considered when paying for a billboard is placement in relation to the target audience. A billboard that is placed in an area in close proximity to a group of people who are interested in the product can prove to be smart marketing.

Simple Messaging

When paying for space on billboards and vehicles, you want to make sure that your money is well-spent. The burden of this falls mainly on the marketers to make sure that their message can be understood within seconds, because many times that is all the time they’re going to have to reach people.

Whether someone is driving by, or is being distracted by multiple other things, a billboard only has a short window of time to get the message across. As most everyone can attest to, simplicity can be incredibly hard to achieve. And people who are creating a marketing campaign should keep these general guidelines in mind:

Copy should be under ten words
Majority of the message should be visual
Make sure the company logo is prominent but not overpowering
One powerful image is more effective than a cluttered, confusing image
Research the “language” of the target market

The copy, besides being short, should also be in the “language” of the target market. For example if it’s for a corporate audience don’t use slang words, and vice-versa if a youth-oriented product is being marketed.

Local Bulletin Boards

Another form of marketing that should be strongly considered is local outdoor bulletin boards. Besides being a cheap form of marketing, bulletin boards are generally checked by large groups of people seeking services or seeking ways to sell their services. By finding creative and even unorthodox ways to take advantage of these bulletin boards, you can find another way to reach your audience.

An integrated outdoor marketing campaign must consider all the things that have been listed above. Utilizing billboards, vehicle wraps, simple marketing messaging, and even outdoor bulletin boards can pay big dividends when it comes to increasing sales, awareness of the brand, and user engagement.