mclaren-app-customization

Formula One is considered the best single-seater auto racing in the world, and is based primarily in Europe, but has also held events on other continents. The cars that are raced in Formula One are incredibly fast vehicles that can achieve breathtaking cornering speeds. The Grand Prix are the races that the drivers compete in, and internationally Formula One is an economic powerhouse, with over 500 million international viewers and billions of dollars spent each year.

McLaren is a team of British Formula One racers, who have achieved considerable success in the highly competitive world of auto racing. They have attained 12 drivers’ championships, since being founded in 1963 by Bruce McLaren and the team has only gone on to achieve greater and greater success. And in 2011, they decided to take their success one step farther by manufacturing their own amazing sports cars that they tout as the most advanced in the world.

McLaren Looking To The Future

Despite McLaren’s deep history they are also looking to the future. They have recently released a tablet app for supercar customization. Apps are often created by people who realize that a strong solution needs to fit a certain need. And the McLaren team realized that the world of sports cars could use an app. The app can visualize a person’s dream car, configuring:

Paint finishes
Carbon fiber options
Alloy wheel designs
Environmental visualization

McLaren has to compete with such car company giants like Aston Martin and Lamborghini, so by releasing the app they are able to differentiate themselves from their more established business competitors. The app is available on iPad and Android tablets.

Users Don’t Need To Be Clients

McLaren has made the app available to everyone, including people who are not McLaren customers. This is a sign of how savvy McLaren actually is, because they are encouraging fans to download the app, build their dream car, and then post it on their social media pages. As a result, McLaren is enjoying increased engagement, exposure, and content creation across the social media channels.

This may even by more valuable than if they only allowed paying clients to download the app. Across social media the customized McLaren cars will be posted by people through the app, and these photos will be shared with friends, families, and casual acquaintances. McLaren will enjoy increased exposure, and most likely increased sales.

More Custom Visualization

Allowing customers to visualize customization options is probably the wave of the future for the sports car world. They are already dealing with a discerning clientele who are willing to pay considerable amounts of money for a luxury car.

So companies like McLaren will be able to please their customers by letting them be able to spend time configuring exactly what they want through apps, even how the car will look in different environments. Another reason why the app is so powerful, is that people don’t have to visit the company in person to view the cars, and can use the app to visualize what they want. Eventually, as this trend continues to grow, custom visualization will become the norm and expected by customers.

photo credit: Tom Wolf | Photography via photopin cc