banner-marketing

A banner is one of the most common types of outdoor advertising. Banners are hard to miss because they are everywhere: at stores and events, inside offices and schools, on the street (even though promotional banners in Los Angeles are technically banned by Section 62.132 of the Municipal Code), and all other places where people are expected to come together or pass by. In an age where Internet marketing and spamming are among the leading forms of advertising, a traditional large format banner is still one of the most effective and inexpensive ways to deliver your message to potential clients or customers.

Because they are made using durable, weatherproof material, vinyl banners are suited for both indoor and outdoor use. Whether you opt for a full color text banner or a full color image banner, you can’t go wrong as your sign is bound to attract attention and generate buzz.

Knowing Your Audience and Finding a Location

Before you start thinking about what your sign should look like, you must first determine your targeted audience and choose the best possible location. If you are putting your banner inside a campus, make sure that students can relate to your message. If your banner will appear in a conference, seminar, sporting event, trade show, or other big events, try to make your message more targeted by defining a common denominator shared by the attendees.

Buildings, overpasses, sporting events, and stages are some of the prime locations for your sign. Drape your advertisement across the front or side of a building located in a busy street so it can potentially be seen by hundreds or thousands of potential clients or customers who pass by every day. A large sign will also get mass attention due to the sheer number of people who attend major concerts and sporting events. Putting your sign in an unexpected but high-traffic location like a railroad overpass will also help increase your exposure.

Designing Your Advertisement

The size of your advertisement depends on the location and the distance from which it will be viewed by your targeted audience. Large banners give you a lot of space to work with when it comes to the design but resist the urge to make it look like a collage and avoid putting in too much images and text. After choosing the size, refine your logo, text, and typography. State your goal clearly and make sure to include an offer and a call to action. Do not forget to put your address, number, and website. Select appropriate images and striking colors. Use contrast and space correctly to make your message the focal point of your advertisement.

When it comes to large format advertising, failure to properly plan is planning to fail. Do your research and entrust your banner design and printing project to an experienced commercial printing and graphic design company like Arete Digital Imaging.