car-wrap-advertising

Car wrap advertising is one of the most cost-effective, efficient, and high-impact ways to create exposure for your advocacies, products, and services. If your company has been forced by the economic recession to minimize expenses, you can still maintain an advertising presence by spending your marketing dollars on other less expensive but proven strategies like car wrap advertising. Here are the most important things that you should know about car wrap advertising:

The Medium

Car wraps or vehicle wraps are large graphics for mobile advertising that are digitally printed on vinyl film and applied to a car and other types of vehicles. Vehicle graphics can also be used for aesthetic purposes. In fact, due to the advancements in printing technology and vinyl substrates, a high-quality wrap will often be mistaken as a custom paint job. Applying a vinyl wrap will not harm a vehicle’s paint provided that it is not damaged or repainted. In fact, the vinyl helps protect the vehicle’s resale value.

Wraps usually have a life span of five years, do not require a lot of maintenance, and can easily be removed if you need to change your marketing campaign. You can choose to have your vehicle completely wrapped or just have your partial graphics with your ad applied on the back, front, or sides.

The Car Wrap Advertising Advantage

According to the Outdoor Advertising Association of America’s (OAAA) Transportation Advertising Council, vehicle wrap advertising generates between 30,000 to 70,000 daily impressions and millions of impressions annually. Since almost every American travels in a vehicle weekly either as a driver or as a passenger, an ad placed in a vehicle is guaranteed to be seen. About 30 percent of mobile outdoor viewers base their buying decision on an ad that they see.

Research conducted by international media marketing research firm Arbitron found that advertising messages that repeatedly reach consumers enhances advertiser awareness, brand recall, and purchase behavior. These consumers are of all ages, backgrounds, income groups, genders, and professions. If your advertisement is placed on your company vehicles, it will not share space with other ads. Even if they wanted to, your targeted audience can’t change the channel. Besides, the chances of your audience wanting to change the channel so to speak are little because your advertisement attracted their attention without disturbing them.

But the best part about advertising using car wraps is the fact it won’t make a huge dent on your marketing budget. In terms of cost per thousand impressions, vehicle wraps cost less than ads placed on billboards, print media, radio, and television. If you want your car wrap advertising project to be a success, entrust it to an experienced large format printing company like Los Angeles-based Arete Digital Imaging.