News
Fleet Wraps Transform Company Vehicles into Marketing Machines
February 15, 2014

Fleet wraps are vehicle graphics that are used to cover two or more cars, trucks, vans, and other types of company-owned vehicles. It does not matter if you have only two cars or if you have hundreds of delivery vans; fleet wraps will maximize the return of investment of your vehicles by transforming them into mobile marketing machines.
At first, outfitting your company vehicles with fleet wraps may not seem like a cost-effective venture. After all, you already have budget allotted for fuel and maintenance costs. But research suggests that vehicle wraps can actually help you save on your advertising costs.
- A study conducted by the RYP & Becker Group suggests that 96 percent of people thought fleet wraps had more impact than billboards.
- A three-month study conducted by American conglomerate 3M in San Francisco showed that an advertisement placed on a vehicle wrap costs about $0.48 per thousand impressions, compared to $23.70 on television, $21.46 on magazines, $19.70 on newspapers, and $7.75 on radio.
- According to the American Trucking Association, a single intra-city truck wrapped with vehicle graphics can generate up to 16 million visual impressions in a year.
Quality Fleet Wraps Get Your Message Moving and Noticed
Fleet wraps allow cars, trucks, vans, and other company vehicles to advertise your products and services while on the road and even when parked. It does not matter if your vehicles are old or if they are of different makes because it is simple for designers to create the proper templates to ensure that all the units in your fleet are wrapped according your branding or promotion.
You can choose between custom decals, partial wraps, and full wraps for your fleet. If it is your first time to try mobile advertising and you want to test the waters, custom decals are your ideal option. You can put in basic information like your company name, logo, phone number, and website.
Partial wraps can be installed on the sides or back of a vehicle. When properly designed and installed, partial wraps on larger vehicles can have the same or even greater impact than a full wrap, which, as the name suggests, covers an entire vehicle. Full wraps are ideal if you want to draw the attention of your targeted audience with a combination of text, images, and vibrant colors.
Fleet wraps can be removed anytime without damaging paint. It is easy to switch to another design if your corporate branding changes or if you want to run a different promotion. Entrust your mobile advertising project to an experienced vehicle wrapping company like Arete Digital Imaging to get the best possible results.