fleet-vehicle-graphics

When you first saw the design for your car wrap, you thought it was amazingly done and beautifully worded. But after a few months, you realize that you are just not pulling in enough customers to justify the cost of your vehicle wrap. Does this mean you should stop advertising in this method? Maybe – or maybe not. Before you make a decision, it would be best if you try figuring out first what may have gone wrong with your auto wrap.

Captions versus Explanations

It always takes too much time to explain, and unfortunately time is not what you have in abundance when advertising in this method. Car wraps have long been proven to be an effective marketing tool but only when they are used wisely. When including text in your car wrap, just go ahead and make a statement or a declaration. Don’t bother trying to convince your target reader with long-winded explanations. There is a right time and place for that…and it’s not with car wraps!

Paragraphs versus Sentences

Likewise, forget about including the shortest paragraphs in your vehicle wrap. Summarize what you have to say with a sentence – the shorter, the better!

Mystery versus Confusion

When it comes to vehicle wraps, only a fine line separates mystery from confusion. Some businesses prefer to create hype with their car wraps by adding a little intrigue or mystery to their ads. That’s great – but don’t get so carried away your target customers would end up feeling confused instead.

With the right amount of mystery or intrigue, your target reader would feel more curious to find out more about what you are offering. However, you have also made sure that you’ve provided enough information so that—

Customers know what to do next (e.g. like your Facebook page or call your customer service hotline)
Customers know how they will benefit from getting the answers (e.g. discount coupons or a product or service that may help them with their needs)
Customers know they will get to enjoy some sort of “bragging rights” for uncovering the “mystery” (e.g. solving a puzzle online with the help of your product or service)

Attention versus Distraction

In this aspect, you also need to consider your “social responsibility” to your customers. It’s great that your car wrap design is getting so much attention! But it’s also become the cause of accidents and other kinds of mishaps, then that’s not exactly a good thing.

Seconds versus Minutes

When designing the graphics for your auto wrap, never forget that you only have precious seconds of your target customer’s time to work with. As such, forget about subliminal messaging and just go straight to the point!

Clever versus Complex

Another common mistakes of business owners using vehicle wraps as advertisement is that they want their designs to be so clever that it ends up complex and complicated instead of being effective and informative.

If you are feeling a little overwhelmed about the dos and don’ts for designing car wraps, remember that you can always ask for the help of the professional graphic artist. Just tell them what you want people to know about your company, what your design preferences are, and they’ll do the rest.