News
Advertising Can Be Cheap!
January 30, 2014

Almost all forms of print or outdoor-advertising are far from cheap. Billboards are a big-business favorite while a lot of small-scale companies are looking into cheaper, creative ways to advertise out of doors. A great example is the bike billboard, which is common in areas such as Singapore. Thing is, this kind of outdoor-advertising is cheap but doesn’t make a big impact. In fact, it rarely even makes a splash. This is where car wrap advertising comes in.
The Statistics
Almost 50% of 18-34 year olds are saying that car wraps are a memorable advertising strategy. Companies who’d like to market to this age set will fare well with combining car wraps and other forms of “fast-paced” advertising strategies like online advertisements. Daily impressions will be as many as 20,000 – that’s a LOT of both active and inactive viewers. This will bring down costs to less than a dollar per customer view, which makes car wrap advertising one of the most effective and efficient marketing strategies to date. Although you as a business owner will have to shell out a lot of money initially, the ROI will speak for itself – you won’t sustain any losses as opposed to other “cheaper” forms of advertising that could only be viewed by a limited number of people despite the cheaper costs initially. The mentioned 18-34 year olds are also on the road 60% of the time – either stuck in traffic or going about their daily lives. This is a great way of reaching out to your target demographic while your car wrapped vehicle or truck is also going about doing other business. You could be a small business owner who personally does regular rounds about town and at the same time, you could be effectively advertising and reaching out to your audience without your even knowing it.
Flexibility
The number one benefit of car wrap advertising is that it can be a very flexible form of outdoor advertising. You can easily have your wrap removed when a season’s over. Not to mention that you can always incorporate the latest design trends without thinking about future trends. You can simply go with design ideas that work for now instead of going for something that leans toward the more “classic” design trend.
High Quality Materials
ADI offers the latest materials and colors that will suite your design/car of choice. You can always opt for customized designs with the help of a professional team of in-house designers that can help you decide which materials will work for your vehicle.
The best part is that Arete Digital even offers the option of having your wrap shipped to you, without your even moving a finger. All transactions can be done at the comforts of your own office/home so you don’t have to worry about anything at all. Even if Arete Digital is based in LA, your business will benefit from high quality car wraps that are delivered straight to your door thanks to ADI’s nationwide shipping policy.